Starting today, people in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. Now, for brands that are a part of Instagram’s initial invite-only beta test, you’ll be able to tap a product tag on a post and then buy the item within the app. Previously, tapping on a product tag directed users to an external website.
Here’s how it works: After clicking on a product tag from a brand partnering with Instagram, you’ll see an option to “Checkout on Instagram” and you’ll be able to select a color and size, if applicable. Then, you’ll enter an email address, delivery information, and input credit card details or link a PayPal account, which Instagram will save for future orders. If you want, you can add a PIN for purchases to make your Instagram account more secure.
Here is the full list of brands launching with Instagram's new checkout feature:
Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, MAC Cosmetics, Michael Kors, NARS, Nike, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker, and Zara.
Buzzfeed.
